Hospitality Next: Dr. Rik van Leeuwen: Unlocking The Single Guest Profile

Sal sits down with Dr. Rik van Leeuwen, VP of Customer Operations at Ireckonu, to explore how data is reshaping the future of hospitality. From breaking down data silos to building a true “single guest profile,” Dr. Rik shares how hotels can turn fragmented systems into actionable intelligence that drives both personalization and performance. The conversation dives into AI, predictive analytics, and the real-world challenges of implementing data strategies that teams can actually use day-to-day.